Prime Day deal strength hints at an upcoming Amazon earnings beat – here's what retail investors should watch for in AMZN stock
NBC Selected editors are tracking the best October Prime Day deals on the final day of Amazon’s sale, with live updates on deals actually worth buying.
NBC News editors identified 217+ active deals as of 6 PM PT on Oct 7, the final hours of Prime Big Deal Days. Notable discounts include the Echo Dot (5th gen) at $24.99 (down from $49.99), the Fire TV Stick 4K at $24.99 (down from $39.99), and a 65‑inch Samsung QLED TV at $499 (down from $699). The sale closes at 11:59 PM PT tonight, leaving roughly three hours for Prime members to add items to cart and checkout before the discount codes expire.
The 65‑inch Samsung QLED TV, normally $699, is listed at $499 during the sale, a $200 reduction. That discount represents a 28.6% cut, which is among the deepest price cuts offered in the electronics category this Prime Day. For a household planning to buy a new TV before the holiday season, the deal lowers the upfront cost by an amount that could cover two months of a typical streaming subscription.
Amazon launched the first Prime Day in July 2015 as a single‑day celebration of its 20th anniversary, offering deep discounts exclusively to Prime members. Since then the event has expanded to twice a year, with the fall edition renamed Prime Big Deal Days and now running for 48 hours. Internal data shows that Prime Day periods typically add about $10 billion to Amazon’s quarterly net sales, a figure that analysts watch closely as a leading indicator of holiday‑season demand.
Amazon will release its third‑quarter earnings on October 26, with a segment devoted to the financial impact of the fall Prime Big Deal Days. Analysts project that the October Prime Day contributed roughly $1.2 billion to net sales and helped drive a modest uptick in new Prime subscriptions during the period. Counterintuitively, data from Marketplace Pulse shows that third‑party sellers experience an average 15% rise in order volume the week after the deal ends, as buyers return to purchase accessories and related products.
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