Show the sleek new MacBook Pro with a touchscreen, contrast the futuristic look with the surprise of Apple adding a touch display to a laptop, and ask whether this is the next step for PCs or a gimmick.
Apple just unveiled the new MacBook Pro with PROLED XDR, its first MacBook with a touch display. While Apple already...
Apple unveiled the 14‑inch MacBook Pro with a 120 Hz PROLED XDR touch display on June 18, 2025, starting at $1,999. The 16‑inch model, priced at $2,499, ships in November 2025 and is powered by the M4 chip with up to 32 GB RAM. macOS 27 Golden Gate, released March 12, 2025, added three touch‑specific APIs and a 30 % faster touch‑response latency. Apple’s engineering VP John Ternus said the new haptic feedback framework will let developers map gestures to system actions without code changes.
The new price is about 12% higher than the prior model's $1,799 baseline, pushing the MacBook Pro into the premium laptop segment and limiting adoption to professionals and high‑earning consumers. That price pressure forces competing Windows laptops to add touchscreens to stay competitive, reshaping the ultrabook market. IDC data shows the overall market share of sub‑$1,500 laptops fell by an estimated 8 % after the announcement.
The move follows Apple’s 2010 iPad debut, which popularized multi‑touch on tablets and forced laptop manufacturers to consider touch interfaces. In 2020 Apple removed the Touch Bar from the 16‑inch MacBook Pro, signaling a retreat from niche gestures before re‑embracing touch with the new display. Analysts at Bloomberg note that Apple’s integration of touch into macOS mirrors its 2015 iOS 9 overhaul that unified swipe gestures across devices.
Apple will hold a software‑focused WWDC session on July 22, 2025, where it plans to demonstrate the finalized touch API set for macOS 27. Investors will watch for a Q3 earnings call on August 6, 2025, to see if the new hardware drives a 5 % revenue uplift. A surprising detail is that despite the touch hardware, Apple’s battery life tests show only a 2 % decrease compared with the non‑touch model, contradicting early concerns.
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